The 5 most common technology mistakes in small and medium-sized businesses

The lack of technology consulting, or even the absence of dedicated professionals in this area, can lead to a series of complications ranging from structural issues to loss of competitiveness and unnecessary expenses.

According to Sebrae, SMEs (micro and small enterprises) represent about 99% of the active organizations in Brazil.

Alongside medium-sized companies, SMEs show significant numbers for the national economy.

Even though they are vital to the country, it is a fact that maintaining small or medium-sized businesses can be complex here, after all, there are many problems that can be faced by entrepreneurs, especially with technology.

Because of this, we decided to show you what these common technology problems are in small and medium-sized companies and how you can solve them.

Believing that technology is a big company thing

Regardless of the company’s field, technology can be employed, whether in the final service or product, or in the organization’s day-to-day operations.

Perhaps, the more traditional companies and those not directly involved with digital products ignore technologies that could revolutionize work and significantly increase profitability.

Let’s think about a cleaning company. The service itself does not need technology, but a customized management software could:

  • Organize all the employees
  • View customer evaluations of the work
  • Check the satisfaction of the service
  • Map the average time of service
  • Understand the profile of the contractors and much more

With all this at hand, in an easy and organized way, it is possible to make a series of correct decisions, create new offers in a personalized way, understand the points of improvement, and see where to invest or save.

Maintaining outdated processes and lack of automation

Although there are a series of software with various costs and applications, many organizations insist on maintaining manual and bureaucratic activities, which harm productivity, profit, and employee performance.

A simple example is customer service via chat. Today, it is possible to create chatbots that save time for service agents and can even resolve consumer doubts without involving the call center.

Another fact that deserves attention is the famous control spreadsheets. Although they are useful, spreadsheets can be combined or even replaced by software, raising the level of detail, assertiveness, and speed in obtaining information and insights.

When a lot of time is used to perform manual tasks or collect information, it is recommended to analyze well if that task can be replaced by software.

A Manager, for example, who spends a lot of time producing reports, could have a dashboard with the main information. This would make their report much more complete and accurate, as well as saving time!

It’s important to remember that technology can make your employee focus not on performing manual tasks, but on spending work time solving bigger problems, thinking about solutions, and performing the business’s essential activities.

Thinking you need your own IT team

Imagine this situation: the Manager understands that technology is fundamental for the business and that there are outdated processes that should be exchanged, so HR is activated to hire technology professionals, but the costs are scary and the selection is complex.

Maybe the next step is to give up hiring! But here is another big mistake: thinking that hiring an internal professional, like a company employee, is necessary. It’s not! The solution to this is Outsourcing, or as we call it here, Squads As a Service.

The services of Squads As a Service work like outsourcing, but in this business model, some more strategic functions are also delegated.

The interesting thing is that it is possible to have the expertise of dedicated IT professionals for lower costs and with high quality.

The competence of the company to be hired can be verified through completed projects and the time of operation. This makes it easier to validate and choose the best option.

This model is ideal for projects with different execution deadlines and, even if the contract ends and the final product is delivered, nothing prevents a new support agreement from being established.

Thinking consultancies are not worth it

Various sectors benefit from technology without necessarily becoming experts in it.

Even if there are already digitalized processes, optimized tasks, or work software incorporated into the routine, this does not mean that the investment or attention in IT is over.

Even if a digital transformation project has been successfully carried out in a company, IT demands will continue and that is why, among other reasons, a partner is necessary.

It is with this idea that a technology consultancy is extremely welcome, something that is independent of the sector.

The main benefits of a technology consultancy are:

  • Always updated digital processes
  • New business opportunities
  • Cost reduction
  • Quick problem resolution
  • Maintained digital security and much more

Assuming that only large companies suffer cyberattacks

Here is another big mistake! Research has shown that SMEs (small and medium-sized enterprises) are also on the radar of criminals who choose them precisely because of their vulnerability.

Data from Kaspersky, a company focused on digital security software, show that there was a 140% increase in attacks on micro and small businesses here in Brazil.

According to Kaspersky, compared to 2021, there was a 41% increase in scams in the first four months of 2022.

The main scams that grew were theft of corporate passwords, internet attacks, and invasions of remote work networks.

To make matters worse, a survey conducted by IMB Security showed that cyberattacks on companies with fewer than 500 employees result in an average loss of US$ 2.5 million.

How to solve technology problems in the company

If your company has little or no digital baggage, still maintains manual processes, or has never had contact with technology services. The first step is to hire an IT company for deep guidance on points of improvement, changes, and what to implement.

If your company has already carried out some medium or large technology project, it is also valid to hire a partner company to carry out periodic follow-ups and ensure that everything is in order!

Here at Tinnova, we have a series of services that will help your company enhance results with technology! Visit the website and check out Tinnova’s technology solutions!

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